Netflix, Amazon Prime, Hulu; the number of video-on-demand services is ever increasing. The number of consumers of instant video has also seen an exponential rise over the years. Shockwaves of this new era of video content anytime, anywhere, any device can be felt in the way movie releases are now scheduled and coordinated.

Statistics indicate that the prices of movie ticket prices have seen a sharp increase, sometimes even more than what you would have to pay to stream a film. Add to the fact that there are several websites that allow you to watch free movies online now, it makes less sense to spend all your hard-earned money on a movie ticket. Instant video also ensures that you can be selective about what you want to watch, and when you want to watch it.

One of the biggest advantages that on demand video services offer is that you do not need to leave the comforts of your home to catch a film. You just need an internet enabled mobile device to watch your latest favourite film. If you are a couch potato who prefers going on a movie marathon instead of travelling to a theatre, then such services leave you with a big advantage.

The difficulty with video-on-demand in the past was that you could only watch movies on a laptop or desktop, which meant that it was rather difficult to accommodate the whole family into a 14-inch screen. Now internet-enabled smart TV’s are bridging this gap, allowing you to enjoy theatre experience at your own home. Amazon’s Fire Stick and Google’s Chromecast enable viewers to beam content wirelessly from any connected device to their TV with ease.

Another benefit that services like Netflix or Hulu provide is that they have started to produce their own films, which do not get a wide theatre release, but are exclusively available on demand. With some really good films coming out from under the umbrella of VOD service providers, it only pushes the case for buying a subscription to one of these services. The option of dynamic ad insertion ensures that these providers receive revenue with every movie they make available on their platform. You can also watch free movies online now, given that there are a huge number of popular websites that offer free content viewing of the latest movies to hit theatres these days.